Enhabit
Building the Foundation for Scalable
Healthcare Growth
Partnered with a leading Home Health & Hospice provider to launch their digital presence—from MVP to a full 1.0 release, with a roadmap toward future iterations. I led UX and product design to ensure a clear, scalable experience aligned with patient and provider needs.
Role: Exec Design Lead
Focus: MVP to 1.0 Launch, Scalable UX, Roadmap Planning
Status: Launched, Live at ehab.com
The team commenced the process with a comprehensive discovery workshop where we engaged in a thorough deep dive aimed at understanding the target audience, placing a significant emphasis on both education and empathy. Throughout this session, we meticulously examined various elements such as jobs-to-be-done, content structure, user journeys, and subsequently defined a strategic roadmap for the upcoming 1.0 and 1.5 releases. This foundational work ensures that we align closely with user needs and expectations.
points of emphasis
Focus on empathy, friendly and approachable to creating an engaging experience for a difficult subject
New brand ID, translated to digital and applied to new sitemap, user flows, templates and components
Curation of photos, design of illustrations and new icon set
key insights & drivers
Process
Discovery, content strategy, copy, image curation, UX/UI and QA
Designed to be component driven and authored via a CMS
Results
A complete digital design system that is accessible, responsive and customizable
An exhaustive, fully annotated, and designed list of component variants at our targeted breakpoints