HH Global

Evolving Brand Experience for New Markets and Services

Supported HH Global in evolving their digital experience to align with expanded service offerings and new audience segments. I led UX strategy and design enhancements to help reposition the brand while maintaining continuity for its core customer base.

Role: Exec Design Lead
Focus: UX Strategy, Brand Alignment, Market Expansion
Status: Launched, Live at hhglobal.com

A completely redesigned corporate brand aimed at elevating the overall user experience. We collaborated closely with the client's stakeholders as well as internal teams to effectively adapt the new brand's visual identity into a compelling and cohesive digital experience. Our design approach embraced a primarily dark theme, complemented by bold and engaging colors, alongside meticulously targeted micro-interactions. Additionally, we developed a comprehensive digital design system and an extensive component library to ensure consistency and usability across all platforms.

Key Insights & Drivers

  • Focus on sustainability, proprietary technology, and data driven proof of leadership within the sectors they represent

  • Discovery, content strategy, copy, image curation, UX/UI and QA

  • Designed to be a fully responsive, component driven and authored via a CMS

  • Multiple component variants were designed to allow for page flexibility

annotated ui kit & design system

  • Along with designed components, a master list of 4 templates was designed to allow for consistency and scalability

  • A complete digital design system that is accessible, responsive and customizable

  • An exhaustive, fully annotated, and designed list of component variants at our targeted breakpoints

  • HTML build out of components and templates

  • Client has ability to build out new pages as needed, following predefined best-practice rules around the new digital brand

Decisions & Impact

  • Design possesses a strong visual impact, skillfully making use of bold colors, an engaging layout, and targeted interactions to foster true engagement. Furthermore, design is scalable, but it also has a solid foundation that is centered around suggested rules and guidelines for building out pages efficiently, ensuring that they work harmoniously within the overall design system.