My team developed segmented personas and journey maps, and conducted user studies to help identify where the current sites were missing the mark. We wanted to understand what our users were thinking at the various steps along a very emotional journey.
We then set out to completely update the visual brand treatment, define and create new styleguides and pattern components and overhaul each site.
Key Insights & Drivers
Outdated UI
Ineffective mobile experience
Difficult navigation
Mixed messaging and confusing brand
Difficult to manage accounts and leads
Poor search experience
Dashboard: Decisions & Impact
Updates
Profile completeness score
Leads categorized by type
Notifications
Upcoming schedule
Community list
Results
Ability to more quickly access timely leads
Quickly see lead count and tours
Quickly jump between multiple communities
Leads: Decisions & Impact
Updates
Updated navigation bar and search
More intuitive segmentation of content
Cleaner UI and content hierarchy
Addition of best-practice advice & page scores
Improved page load times
Improved leads readability
Addition of visual cues to aid in productivity
Modernized UI with filter and sort
Designed for mobile
Results
Measurable uptick in unique metadata updates
Noticeable improvement in image uploads
Positive feedback from focus groups and user study
Less confusing to manage leads based on feedback
Better ability to manage, sort, and understand status