philosophy in team leadership & vision
Leadership should be fluid, adaptable, anticipatory, humble and be able to read the room and pivot when needed.
Crafting a design team vision that defines solid foundational processes, sets expectations and creates a collaborative culture that results in engaged and dedicated teams building great products.
Availability
Be there to guide, leave room and encourage growth. Allow for flexibility and individual style.
Be open and ready to tackle the complexities of projects and people.
Communication
Be adaptable, transparent, and decisive. Clearly communicate, one-to-one to establish trust
and open collaboration.
Accountability
It’s more than just great design. Lead by example, be accountable, take ownership and be
supportive. Allow teams the room, and give them the vision to succeed.
Mentorship
Be there to support, enable, protect and encourage, allowing teams to grow and be successful
“I believe that great design comes from putting the user first, allowing teams the room to feel empowered, and to give them the tools that set them up for success.”
Understanding the user and their journey are key factors that help facilitate better design thinking. When we know who we’re designing for, and understand their emotional journey, we can better empathize with where they are, what they want, and then create experiences that align with their expectations.