Enhabit
A leader in Home Health & Hospice. From an MVP site to a 1.0 launch and considerations for 1.5 & 2.0 launches.
The team started with a discovery workshop where we did a deep dive to understand the target audience with an emphasis on education and empathy. We looked at jobs-to-be-done, content structure, user-journeys and defined a roadmap for a 1.0 and 1.5 release. View the current site here www.ehab.com.
points of emphasis
Focus on empathy, friendly and approachable to creating an engaging experience for a difficult subject
New brand ID, translated to digital and applied to new sitemap, user flows, templates and components
Curation of photos, design of illustrations and new icon set
key insights & drivers
Process
Discovery, content strategy, copy, image curation, UX/UI and QA
Designed to be component driven and authored via a CMS
Results
A complete digital design system that is accessible, responsive and customizable
An exhaustive, fully annotated, and designed list of component variants at our targeted breakpoints