HH Global
Assisting in the process of moving an existing company beyond their current audience as they strategically expand their range of service offerings and aim to reach new market segments.
A completely redesigned corporate brand aimed at elevating the overall user experience. We collaborated closely with the client's stakeholders as well as internal teams to effectively adapt the new brand's visual identity into a compelling and cohesive digital experience. Our design approach embraced a primarily dark theme, complemented by bold and engaging colors, alongside meticulously targeted micro-interactions. Additionally, we developed a comprehensive digital design system and an extensive component library to ensure consistency and usability across all platforms.
Key Insights & Drivers
Focus on sustainability, proprietary technology, and data driven proof of leadership within the sectors they represent
Discovery, content strategy, copy, image curation, UX/UI and QA
Designed to be a fully responsive, component driven and authored via a CMS
Multiple component variants were designed to allow for page flexibility
annotated ui kit & design system
Along with designed components, a master list of 4 templates was designed to allow for consistency and scalability
A complete digital design system that is accessible, responsive and customizable
An exhaustive, fully annotated, and designed list of component variants at our targeted breakpoints
HTML build out of components and templates
Client has ability to build out new pages as needed, following predefined best-practice rules around the new digital brand
Decisions & Impact
Design possesses a strong visual impact, skillfully making use of bold colors, an engaging layout, and targeted interactions to foster true engagement. Furthermore, design is scalable, but it also has a solid foundation that is centered around suggested rules and guidelines for building out pages efficiently, ensuring that they work harmoniously within the overall design system.