A redesigned corporate brand. Working directly with the client stakeholders and internal teams to adapt the new brand visual ID to a compelling digital experience. We went with a primarily dark theme, bold and engaging colors, targeted micro-interactions and created a complete digital design system and component library.
View the current site here www.hhglobal.com
Key Insights & Drivers
Focus on sustainability, proprietary technology, and data driven proof of leadership within the sectors they represent
Discovery, content strategy, copy, image curation, UX/UI and QA
Designed to be a fully responsive, component driven and authored via a CMS
Multiple component variants were designed to allow for page flexibility
annotated ui kit & design system
Along with designed components, a master list of 4 templates was designed to allow for consistency and scalability
A complete digital design system that is accessible, responsive and customizable
An exhaustive, fully annotated, and designed list of component variants at our targeted breakpoints
HTML build out of components and templates
Client has ability to build out new pages as needed, following predefined best-practice rules around the new digital brand
Decisions & Impact
Design has a strong visual impact making use of bold colors, engaging layout and targeted interactions to create engagement
Design is scalable, but has a foundation centered on suggested rules for building out pages so that they work within the overall design system