HH Global

Helping to move an existing company beyond their current audience as they expand their service offerings.

 

A redesigned corporate brand. Working directly with the client stakeholders and internal teams to adapt the new brand visual ID to a compelling digital experience. We went with a primarily dark theme, bold and engaging colors, targeted micro-interactions and created a complete digital design system and component library.

View the current site here www.hhglobal.com

 

Key Insights & Drivers

  • Focus on sustainability, proprietary technology, and data driven proof of leadership within the sectors they represent

  • Discovery, content strategy, copy, image curation, UX/UI and QA

  • Designed to be a fully responsive, component driven and authored via a CMS

  • Multiple component variants were designed to allow for page flexibility

 

annotated ui kit & design system

  • Along with designed components, a master list of 4 templates was designed to allow for consistency and scalability

  • A complete digital design system that is accessible, responsive and customizable

  • An exhaustive, fully annotated, and designed list of component variants at our targeted breakpoints

  • HTML build out of components and templates

  • Client has ability to build out new pages as needed, following predefined best-practice rules around the new digital brand

Decisions & Impact

  • Design has a strong visual impact making use of bold colors, engaging layout and targeted interactions to create engagement

  • Design is scalable, but has a foundation centered on suggested rules for building out pages so that they work within the overall design system