Design Needs Design Leadership
Brett Polonsky Brett Polonsky

Design Needs Design Leadership

So if you’re serious about design, give it what it needs to succeed.
Don’t make it report into a function that doesn’t understand it.
Don’t make designers fight uphill for every basic ask.
Don’t sideline UX and expect world-class product outcomes.

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Design for Humans
Brett Polonsky Brett Polonsky

Design for Humans

Design for humans. Not for departments, not for machines, not for roles on an org chart. For the people who will interact with your product every day, who will form opinions based on that experience, who deserve your empathy and your care.

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Staring out the Window Time
Brett Polonsky Brett Polonsky

Staring out the Window Time

It’s the kind of time where you’re not cranking out deliverables or sitting in meetings. You’re not pushing pixels. You’re not performing. You’re thinking. Wandering. Letting it gel.

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